The SERENA Fluted Sleeve Micro Shell Button Midi Dress is the epitome of timeless elegance. Crafted from luxurious light blue crepe, this design combines sophistication with striking detail. A square neckline adorned with an embellished trim, a flattering pleated waistband, and a fit-and-flare fishtail hemline create a sleek, feminine silhouette. Gold shell buttons along the center front and fluted cuffs add a touch of refinement, while concealed shoulder pads ensure a premium, tailored fit. Perfect for weddings, formal occasions, or ladies’ days, the SERENA brings a polished pop of colour to your most special moments.

• Longline Midi Length: A graceful and elegant silhouette.
• Fit-and-Flare Fishtail Hemline: Enhances movement with a dramatic yet refined touch.
• ✨ Square Neckline with Embellished Trim: Adds a regal and sophisticated detail.
• Concealed Shoulder Pads: Creates a premium, structured silhouette.
• 💖 Flattering Pleated Waistband: Defines the waist for a tailored look.
• 🐚 Gold Shell Button Detailing: Luxurious accents on the centre front and fluted cuffs.
• 🎀 Fitted Sleeve with Fluted Cuff: Elegant and refined with intricate button details.
• Close-to-Body Fit: Sculpts and enhances your figure beautifully.
• Princess Seams & Waist Darts: Provide shaping and contouring.
• 9 Pieces of Internal Boning: Ensures structured support for a flawless fit.
• Concealed Centre Back Zip with Hook & Eye Fastening: A seamless and secure closure.

Fabric-95% Polyester, 5% Elastane
Hand wash only

Returns

If you need to return your item, please follow the steps below to do this:

- In your delivery you will have received packing slip. Please use this form to mark any items which you need to return. 

- We recommend you use a service such as An Post returns or in the UK Royal Mails Click & Drop service for full traceability:

- To Return Items from Ireland/Northern Ireland, EU or any country outside Great Britain, please send your package to:

Ruby Rouge,

Gorey,

Co. Wexford

Y25 YT91

- To Return Items from Great Britain Only (not Northern Ireland), please send your package to:

RUBY ROUGE
PARCEL CLUB
6 Derrintony Road,
Garvary,
Derrylin,
Co. Fermanagh,
BT92 9EZ

 - If you are returning from outside the EU e.g. Great Britain it is critical that you mark your package as 'Returned Goods / Duty Paid' to ensure that it is not refused by customs and returned to you.

- The item must be in re-saleable condition and returned to the store within 14 days of receipt of delivery.

- If the item was shipped with a return loop or other security tag this is recorded on the fulfilment record and refunds will not be processed if this is not in place on the return.

- All return items must be unworn, unwashed with tags in place.

- Please note we cannot process exchanges, all returns that comply with our policy will be refunded.

- We cannot guarantee return of item so we do strongly encourage you to please send it via tracked post. Should any uninsured items be damaged during the returns process please note that you will be responsible for them.

- Please note we do not offer a free returns policy, you are responsible for the full cost of returning any items and this will not be reimbursed.

Refunds

We will refund your payment within 3-5 days of receiving and processing your return. The refund can only be made to the same method on which you originally paid. Your bank may take additional time to process the refund and we have no control over this, hence we advise you to allow up to 7 business days from goods being received to seeing the refund on your account. If this has not occurred within this period please contact us. 

General Policies

We want your online purchases to be a pleasant and hassle free experience. If you are unsure of an item as regards sizing or styling before you purchase online, please do not hesitate to contact our staff using any of our contact methods beforehand and they may be able to help you in advance of a purchase.

Cancelled Orders by Us

Occasionally due to stock issues we may have to cancel items within your order because we are unable to fulfil them. In this case we will not have charged your card at this point, so the order will be voided and the original card authorisation reversed. This should not result in any charge to your card. Please note that some banks display authorisation requests on cards on their online banking, but this is not a debit from your account.

Christmas Gifting Policy

Items purchased for Christmas gifts from December 1st may be returned until January 10th for store credit/gift card only. If the purchase is returned within 14 days our regular return policy applies.

These conditions do not affect your statutory rights

The quickest way to contact us is via our social media channels or email us at shop@rubyrouge.ie. Alternatively, you can send us a message through our contact page.